There’s no question about it that the Internet has changed the way companies communicate with their customers. Nowadays, most companies make use of a mix of digital media – which includes websites that feature Facebook, YouTube, video, training videos and more – with “traditional media” – that includes print ads, direct mail, radio and TV, print and other media. If you’re new to digital media materials – especially video, you may be wondering how to budget for Medford video production effectively.
What you need is a certain guideline to take you through the process, which is what we are going to do.
No doubt, video making can be complicated at times. The best way to deal with it is to provide you with an analogy to work with. What seems to work for many is to compare video production to renovating a home. The reason is that when someone has to ask what it will cost to renovate a house, the answer would be – “It depends.” The same applies to video production.
Regarding home renovation, one would have to consider how many square feet you are dealing with and the type of material you intend using such as marble, granite, or tile. Also, how many subcontractors would be involved – tilers, painters, electricians, floor refinishers, etc. As you may notice, there really is no sure answer regarding pricing.
When it comes to video production, the “It depends” relates to what the video will be used for such as a training video, TV commercial, uploaded to YouTube, promotional video, and how long the completed video had to be.
Another aspect that comes to mind is how many different people will work on the project and whether or not makeup artists, set builders, hair stylists, special effects, and how many cameras will be needed.
In both instances, the key is to produce quality. You do not want to be saddled with shoddy craftsmanship when redoing your home, do you? Of course not! Also, you do not want an inexperienced electrician or plumber working on the infrastructure of your home.
With Medford video production services, quality is of paramount importance too. You could pop a camera on your tripod and just hit the record button. But remember, the video has to represent your company, and a camera set up on a tripod would be a poor representation of your brand.
Quality has various meanings that are easier to define concerning video production jobs. The bottom line is that you want a professional, compelling video footage that people would want to watch, and a video that represents your business fully. After all, people are used to seeing TV commercials that cost close to $200,000 if not more to produce. They do not want to watch where the person doing the footage made use of a camera on a tripod and shoots a person just talking.
If you want to create a high-quality video one of the keys to success is to have a basic knowledge of the production process. You may have had the opportunity to witness a commercial production shoot where there are lots of people on the set. They are all there for a good reason. You may have seen a makeup artist, producer, director, camera operator, grips, audio personnel, and so forth.
There are three stages to video production:
- Pre-production – Where you get to decide on the concept as well as the content that will be used.
- Production – This is where you bring together all of the elements and people to shoot your video
- Post-production – Where you get to edit as well as enhance the video into the finished product.
Just like these three stages to produce a video, there are three keys to determining video production services pricing. Namely; time, tools, and talent.
- Time – How long the video production process will take
- Tools – Include elements such as the kind of stage needed, the best cameras for the shoot, whether a moving dolly shot or crane shot would be best, what type of editing system would be ideal.
- Talent – This relates to the people who will be involved in the production procedure such as voice over artists, set builders, actors, hair stylists, and so on.
Regarding video production in Medford Oregon, the first rule of thumb we need to pay heed to is that one is not an expert in video production. Rather hire one. You will save lots of money as experienced personnel will know how to manage costs.
Good production companies have all the assets required for almost any type of production. It would be a great idea to approach Novum Visuals as they know their way around corporate video, training videos. Etc. Visit: novumvisuals.com